Global Forum 2017
20-24 February | Brussels, Belgium

The power of GS1 to transform the way we work and live

LI Yan (Kennan)

Alibaba Group, Cainiao Smart Logistics , Director, Global Direct Shipping, Global Import
Retail Plenary, Tuesday, 21 February, 14:00-15:15
Hear from the world's largest online and mobile trading marketing about the importance of transparency and traceability in cross-border supply chains—and Alibaba’s journey to win consumers while delivering at the speed of trust. Also, learn about how Alibaba is leveraging the power of GS1 standards for data to increase trust in product information.

Mr. LI Yan (Kennan) is Logistics Director of Global Direct Shipping of Cainiao Smart Logistics Network (CSLN), part of Alibaba Group in China. CSLN provides logistics services and supply chain management to all users of the Alibaba platform. Kennan leads the development and operation of international B2C fullfilment from overseas sellers to Chinese consumers. Before joining Cainiao, he worked for more than 10 years in worldwide logistics and transportation companies including DHL, TNT and Maersk Logistics.