Ram Papatla is the Vice President of Product Management at Flipkart leading Search, Catalog and Personalisation Experiences for India's leading e-commerce company, Flipkart. Ram is also responsible for organising the cataloguing capabilities for merchants across India by driving a unified catalogue, tools and ecosystem partners to aid the transformation to digital. Ram and his team orchestrate the core taxonomy, personalised discovery and recommendation experience to help consumers make informed decisions during their shopping experience when visiting Flipkart.
Flipkart , Vice President, Product Management, Search, Catalog and Personalisation Experiences
Retail Plenary, Tuesday, 21 February, 14:00-15:15
Organising India’s largest e-commerce marketplace - Flipkart offers more than 80 million products across 80+ categories, including smart phones, books, media, consumer electronics, furniture, fashion and lifestyle. Hear about Flipkart’s journey toward an organised shopping taxonomy and transparent guidelines for merchants. Learn how GS1 standards, including unique product identification, are helping them to continue to win the trust of 100 million customers through their personalised shopping experience - before, during and after the purchase.