GS1

Global Forum 2022

Zully Corona Zurita

Zully Corona
Company
Grupo Bimbo
Company's Position
Sr. Director of Global Nutrition, Scientific and Regulatory Affairs
Plenary Sessions: Retail plenary: Consumer trust and transparency, enabled by identity, Tuesday, 22 February, noon CET
Bio:

Zully Corona is  Sr. Director of Global Nutrition, Scientific and Regulatory Affairs at Grupo Bimbo, the largest bakery company in the world. For almost 20 years she has worked on the development of regulatory and nutrition strategies focused on the food industry. At Grupo Bimbo, she has led specialized teams to ensure regulatory compliance of products marketed in Mexico and exported to more than 20 countries. She has worked on the development of global regulatory standards on relevant issues that have an impact on the business and has participated in the process of developing regulations in different countries, working with authorities and the industrial sector. She currently participates in the definition and implementation of actions and strategies focused on nutrition within Grupo Bimbo's global sustainability strategy “Nourishing a Better World”