Gerhard van der Bijl

Gerhard is a Transformational Business Technologist specialized in combining Business Strategies with Digital, Tech and Data. High energy, execution driven and entrepreneurial, Gerhard has amassed a wealth of experience across media, fashion, trade and retail, for online as well as offline players. Currently, as CTO Europe at leading food retailer Ahold Delhaize, he is overseeing the use of Digital, Tech and Data for the EU region, driving innovation, delivering impact and ensuring smooth operations. All AD EU brands face the dynamics of changing customer behavior, impact of Tech in the omnichannel business model and fierce competition from multiple angles. Key challenges: staying relevant for our customers, increasing healthy revenue, changing the tech ecosystem and retaining talent. Gerhard’s motto: Engineering – Team Growth.