Magne Setnes

HEINEKEN is the #1 brewer in Europe, the #2 brewer globally, with more than 160 breweries and over 190 countries in which it’s brands are present.

The company sees a growing demand to exchange data, to support consumers with the relevant information to make the right choices and to support optimization of resource usage in the end-to-end value chain.

HEINEKEN sees GS1 as a collaborative organization that holds an important role in enabling and aligning on global standards for- & between suppliers, manufacturers, customers and consumers from grain to glass.

Chief Supply Chain Officer Magne Setnes will share some opportunities and challenges, including global vs local ways of working and how we can collaborate together for ONE GS1.